Job Description: –
- Research advertising trends
- Research competitors pricing and products
- Develop projects to create content.
- Publish digital marketing content online.
- Implement email marketing campaigns.
- Measure digital traffic & reporting.
- Monitor social media and Google Analytics
- Optimize paid advertising campaigns using SEO and other tools.
- Report on the growth and analytics of campaigns to stakeholders
- Conduct market research to inform campaigns.
- Ability to develop and implement a corporate social media strategy.
- Encourage greater social media participation.
- Collaborate with the sales and design teams.
- Identify opportunities to influence public perception through audience engagement and publicly speaking about the brands social media strategy.
- Salary: 4-6,000 based on experience and interview
Qualifications
Requirements & Responsibilities: –
- Experience as a social media specialist or similar position 1 year
- Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills
- Ability to use social media for impressions and brand awareness.
- Excellent knowledge of social media platforms including GMB, Instagram, LinkedIn, Twitter, TikTok and Facebook
- Understanding of social media KPIs, web traffic metrics and SEO
- Experience doing buyer persona and audience research.
- Contribute to the creation of creative marketing campaigns across social media, the company website, email and other platforms.
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Work with outside vendors to supplement the work as needed.
- Solid computer skills, including MS Office, Google Tools.
- Well-organized and detail-oriented
- Exceptional communication and writing skills.
- Commercial awareness partnered with a creative mind.