Digital Marketing Specialist – HITS Technologies

Primary Duties & Responsibilities:

• Research industry-related topics (combining online sources, customer interviews, and studies).
• Write clear marketing copy to promote our products/services.
• Prepare well-structured drafts using Content Management Systems.
• Proofread and edit blog posts before publication.
• Submit work to editors for input and approval.
• Coordinate with marketing and design teams to illustrate articles.
• Conduct simple keyword research and use SEO guidelines to increase web traffic.
• Promote content on social media.
• Identify customers’ needs and gaps in our content and recommend new topics.
• Ensure all-around consistency (style, fonts, images and tone).
• Update website content as needed.
• Plan and manage our social media platforms.
• Stay up-to-date with emerging trends and technologies in digital marketing.