تسويق اليكترونى
فى مجموعة البركة
فى التجمع الخامس
خبرة من 3 الى 5 سنوات
لينك فى الاسفل
New Cairo, Cairo
Digital Media Planner & Buyer
Baraka group
Experience Needed:3 To 5 Years
Job Description
– Identify target audiences/ segment and manage media buying.
– Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and media plan campaigns.
– Design, build, and maintain our social media presence.
– Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
– Identify trends and insights, and optimize spend and performance based on the insights
– Brainstorm new and creative growth strategies.
– Plan, execute, and measure experiments and conversion tests.
– Collaborate with internal teams to optimize the user experience on our e-commerce website.
– Use the solid analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
– Instrument conversion points and optimize user funnels.
– Collaborate with online partners and manage GDN.
– Create optimized digital marketing plan for the platforms including the required budget, the expected conversions of the clients, and the targeted audience.
Job Requirements
- Fluency in English & Arabic writing and speaking.
- Proven work experience of 3-5 years in digital marketing.
- Graphic Design and video editing experience are preferred.
- Experience in e-commerce.
- Demonstrate experience leading and managing SEO/SEM, marketing database, email, social media, and media buying.
- Highly creative with experience in identifying target audiences and devising social media campaigns that engage, inform, and motivate.
- Experience in optimizing user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Meta Business Suite, Google Analytics, Web trends,..etc).
- Experience in setting up and optimizing Google AdWords campaigns.
- Working knowledge of HTML, CSS, and JavaScript is preferred.
- Strong analytical skills and data-driven thinking.