Social Media Specialist

We are seeking a highly motivated and creative Social Media Specialist to join our team. The ideal candidate is a social media enthusiast with a passion for creating engaging content, a knack for media buying, and a deep understanding of various social media platforms. In this role, you will be responsible for managing our social media presence and driving our brand’s online success.

Key Responsibilities:

Social Media Management:

• Develop and implement a comprehensive social media strategy across various platforms.
• Create and curate engaging, relevant, and high-quality content for social media channels.
• Schedule and post content, ensuring consistency and timely delivery.
• Monitor and respond to comments, messages, and mentions in a professional and timely manner.
• Stay updated on industry trends and adjust strategies accordingly.

Content Creation:

• Produce visually appealing and informative multimedia content, including images, videos, infographics, and written posts.
• Collaborate with the creative team to maintain a cohesive brand identity.
• Optimize content for each platform, considering the target audience.

Media Buying:

• Plan, execute, and optimize paid social media advertising campaigns to drive engagement, website traffic, and conversions.
• Analyze campaign performance and adjust strategies based on key metrics and insights.
• Stay up-to-date with advertising trends and industry best practices.

Analytics and Reporting:

• Monitor and analyze social media performance using various analytics tools.
• Create regular reports highlighting key metrics, trends, and opportunities for improvement.
• Use data to make informed decisions and continuously improve social media strategies.

Community Engagement:

• Foster a sense of community and loyalty among our social media followers.
• Engage with the audience, answer questions, and address concerns.
• Identify and collaborate with brand advocates and influencers.