- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
- Maintaining social media presence across all digital channels.
- To build a full plan with content creation to cover campaign objectives & syncing with designers to provide relevant designs.
- Brainstorm new and creative growth strategies.
- Requirement for his team members.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Developing, implementing and managing marketing campaigns that promote a company and its products and/or services.
- Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
- Executing campaigns across a variety of platforms, including Facebook, YouTube, Twitter and LINKEDIN.
- Implement best practices for copy, creative, and audience targeting with oversight from the Director of Paid Strategy.
- Collecting and evaluating customer feedback data.
- Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them.
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