Oh hey there.
We run a marketing agency and we need help finding a Lifecycle Marketing Associate.
Location: Work-From-Home
Salary: 2000USD per month
Responsibilities:
- Your main
responsibility is to work closely with the Lifecycle Manager to drive
continuous improvement across email KPIs including deliverability, open
rates, click rates, conversion rates, unsubscribe rates, and revenue
- You will manage and scale a lifecycle program within multiple ESPs
- You will own the execution of email and sms campaigns
including creative implementation, asset management, list segmentation,
and deployment
- You will provide technical assistance and user guidelines to
marketing team including user journey setup, email/sms triggers, custom
events, and troubleshooting
- You will manage user preference pages, opt-in/out experiences, and technical workflows
- Your job is to assist with weekly reporting efforts and dashboard generation
- You will also assist with email/sms brainstorming, briefing,
messaging and coordinate A/B testing of subject lines, send times, or
other email/sms features
- You will assist with the implementation of referral, loyalty and other retention programs
- You will also assist marketing team with non-email/sms needs as required
Required Experience:
You ll need to be
completely fluent in both written and verbal English. You need to be
able to communicate quickly, and you need to have the following
experience:
- Experience with Klaviyo or similar ESP with
knowledge of email best practices including targeting and segmentation,
A/B testing, and analytics
- Familiarity with Google Analytics or similar analytics tools
- Knowledge of HTML and CSS for email marketing a plus
- A minimum of 3-5 years of experience