Digital Media Buying Specialist

Digital Media Buying Specialist Job Duties:

• Researching new advertising opportunities and providing recommendations to management on which ones are best for the company’s goals.
• Analyzing performance data to identify trends and patterns in order to improve campaign effectiveness.
• Monitoring competitor activity in order to identify any new strategies that may affect business goals.
• Executing advertising campaigns across various channels such as search engines, social media platforms, or mobile devices.
• Identify our buyer persona to better target identified audiences.
• Executing tests, collecting and analyzing data, and identifying trends, and insights in order to achieve maximum ROI in paid search campaigns.
• Tracking, reporting, and analyzing website analytics, pay-per-click (PPC) initiatives, and campaigns.
• Partnering with other departments to ensure that all advertising campaigns meet objectives set by other departments such as sales or leads generated.
• Creating and managing landing pages and conversion tracking tools such as Google Analytics, Meta Business to measure campaign effectiveness