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لأي حد عايز يشتغل في مجال Media & Digital

خصوصًا إنها في شركة كبيرة وناجحة زي بيبسيكو

Media & Digital MENA Senior Advisor

As a Media & Digital MENA Senior Advisor, you will lead the digital media agenda for Snacks & Beverages categories. You’ll be responsible for digital strategy, social listening, partnerships with platforms, programmatic media and digital media innovation. This role will also support MENA Marketing Services Manager on key media initiatives.

Responsibilities

• Partner with brand teams and agencies to develop a digital calendar plan ensuring differentiated strategy, platform use, approach and KPIs by brand / target group / campaign objective
• Lead cultural change to embed social listening and real time performance data into brand activation planning
• Maintain a close working partnership with partners such as Facebook and Google to execute JBPs and raise the overall bar on digital marketing and innovation
• Drive digital media innovation and implement testing strategies to continually optimize, improve performance and enhance learning
• Partner with marketing teams to demonstrate digital performance, effectiveness and ROI
• Lead the programmatic digital agenda through agency trade-desks and evaluate and our move towards in-house trading solutions in the medium term
• Consolidate digital investments across brands and categories in the market to drive scale and value for brands
• Lead cooperation with agency partners to ensure the delivery of digital media KPIs across metrics on reach, frequency, cost, viewability, engagement, etc.
• Lead quarterly digital reviews with category teams
• Identify relevant opportunities for content partnerships and establish a process to share opportunities with brand teams
• Work in close collaboration with agencies on campaign reporting, campaign live tracking and optimization as well as post campaign analysis
• Transform reporting across media / campaigns from manual/excel-based to automated dashboards
• Support MENA Marketing Services Sr. Manager on key media initiatives such as set up and tracking KPIs, media productivity, media sponsorships and MMM.

QualificationsFor a candidate to succeed in this role, she or he will need:

• Minimum 6-8 years’ experience in digital marketing, preferably covering both agencies and marketers
• Strong, hands-on experience with digital and social media management for brands including social listening tools, capabilities and reporting
• Capability to develop annual operating plans on digital for a portfolio of brands and partner with agencies to oversee execution
• Experience in designing “always on” social media strategies with an emphasis on content
• Experience with the digital programmatic media ecosystem – technologies, partners, metrics
• Deep understanding of the media & digital landscape and ecosystem in the market
• Multi-media planning, optimization and execution experience, including digital
• Bachelor’s Degree in any disciple.التقديم من هنا – Apply Here