● Build and execute social media plan through competitive research, platform determination, benchmarking, messaging and audience identification
● Generate, edit, publish and share daily content (original text, images or video) that builds meaningful connections and encourages community members to take action
● Set up and optimize company pages within each platform to increase the visibility of company’s social content
● Moderate all user-generated content in line with the moderation policy for each community
● Create editorial calendars and syndication schedules
● Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
● Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions