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Job Requirements
- Be the voice of the consumer and the internal advocate for your brands and categories within the business.
- Develop and own the consumer activation strategy for the Selective and FMCG categories (managing multiple brands in the portfolio
- Manage the day to day deployment of the brand plans, from media planning, creative content management, digital and social media marketing, and rollout of brand activations.
- Monitor brand performance (market share, brand awareness and consumption KPIs)
- Contribute to the commercial cycle process (including volume forecasting, growth setting and brand performance management)
- Flawless execution of marketing activities, consumer promotions and brand activation.
- Monitor brand P&Ls to ensure achievement of ambitious growth targets. (This will involve stakeholder management within the finance, sales, trade marketing and supply teams)
- Manage the creative, digital and media agencies to deliver winning activation campaigns. (from briefing to execution to post-activity evaluations)
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Knowledge/ Education / Previous Experience Required
- University Bachelors’ degree in a relevant major of Business/Marketing.
- Business or Marketing/ MBA is an advantage.
- Minimum 3-5 years of brand management experience managing global Selective or Cosmetics Products or FMCG brands, and/or a multi-brand portfolio.
- Working experience in industries: FMCG / Goods consumer is a must.
- Consumer and Digital Marketing is a must.