كتابة محتوى – Carina Wear

Content Specialist is concerned with revising all the product creations ensuring that all is up to the highest standards, monitoring website traffic, developing related content for multiple platforms, developing and implementing an overarching content strategy, creating content for CARINA’s new products to publish on the website and market places, translating product information from English to Arabic, and contacting influencers/bloggers, and selecting the outfit to be used in the video content.

Planning & Monitoring:

• Revises all product creations done by the Website Coordinator and ensures that all is up to the highest standards before publishing on the website.
• Monitors CARINA’s website traffic and enhances user experience.
• Develops related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs.
• Develops and implements an overarching content strategy.
• Uses search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.

Operational Excellence:

• Creates content for CARINA’s new products to publish on the website to promote the brand.
• Creates content for CARINA’s products to be published on a number of market places, such as Jumia, Noon and Amazon.
• Create blog posts.
• Translates product information from English to Arabic for Carina’s Website Arabic interface.
• Responsible for contacting the influencer/blogger, selecting the outfit to be used in the video content that leads to conversion on CARINA’s website, handling all logistics of delivering the products to the influencer/blogger and returning them to CARINA’s warehouse.

Customer Satisfaction:

• Research trending fashion content and customer trends on CARINA’s website.

Innovation

• Acts as the Content Team’s focal point with influencers & bloggers.
• Keep an eye on the market places websites for tracking, doing edits and providing the latest images to comply with Carina’s website content for consistency.