Developing creative ideas and concepts, often in partnership with the art director.
Take ownership of copy briefs and answer them to a very high standard
Develop creative strategies that are forward-thinking and in-line with current media trends *
Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them *
Offer creative ideas and encourage others to share theirs *
Push clients towards fresh, exciting ideas *
Manage multiple projects, with the ability to switch from one to the other seamlessly *
Interacts with, presents to, and explains creative concepts both internally and to clients as required at all levels*
Research industry-related topics and identify gaps in our content*
Prepare and publish articles that describe our company and products*
Edit and fact-check pieces of content generated by colleagues (e.g. Junior Copywriters) and Ensure all content is up-to-date*
Liaise with Designers to enrich text with visual aids, like images and charts*
Create and oversee reports on content (e.g. weekly or monthly)*
Writing clear, persuasive, original copy.