Experience Needed:1 To 3 Years
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- Revises all product creations done by the Website Coordinator and ensures that all is up to the highest standards before publishing on the website.
- Monitors CARINA’s website traffic and enhances user experience.
- Develops related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs.
- Develops and implements an overarching content strategy.
- Uses search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.
Operational Excellence:
- Creates content for CARINA’s new products to publish on the website to promote the brand.
- Creates content for CARINA’s products to be published on a number of market places, such as Jumia, Noon and Amazon.
- Create blog posts.
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- Translates product information from English to Arabic for Carina’s Website Arabic interface.
- Responsible for contacting the influencer/blogger, selecting the outfit to be used in the video content that leads to conversion on CARINA’s website, handling all logistics of delivering the products to the influencer/blogger and returning them to CARINA’s warehouse.
Customer Satisfaction:
- Research trending fashion content and customer trends on CARINA’s website.
Innovation
- Acts as the Content Team’s focal point with influencers & bloggers.
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Job Requirements
- Bachelor’s degree in any discipline.
- A diploma in Digital Marketing is highly preferred.
- 1-3 years of proven working experience in such a field.
- Fluency in English is a must
- Fashion Retail Background preferred
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