Digital Media Buying Specialist

Digital Media Buying Specialist Job Duties:


  • Researching new advertising opportunities and providing recommendations to management on which ones are best for the company’s goals.
  • Analyzing performance data to identify trends and patterns in order to improve campaign effectiveness.
  • Monitoring competitor activity in order to identify any new strategies that may affect business goals.
  • Executing advertising campaigns across various channels such as search engines, social media platforms, or mobile devices.
  • Identify our buyer persona to better target identified audiences.
  • Executing tests, collecting and analyzing data, and identifying trends, and insights in order to achieve maximum ROI in paid search campaigns.
  • Tracking, reporting, and analyzing website analytics, pay-per-click (PPC) initiatives, and campaigns.
  • Partnering with other departments to ensure that all advertising campaigns meet objectives set by other departments such as sales or leads generated.
  • Creating and managing landing pages and conversion tracking tools such as Google Analytics, Meta Business to measure campaign effectiveness

Job Requirements

  • Education: Digital Media Buying Specialist needs at least a bachelor’s degree.
  • Certificate: Digital Media Buying Specialist needs at least to be certified by Google for Search Ad

Apply now here