Marketing Specialist at Fawry for Banking Technology

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Job Description

  • Develop creative marketing materials including newsletters, emails, and brochures.
  • Conduct market analysis to find consumer requirements, habits, and trends.
  • Liaise with agencies and provide them with needed briefs.
  • Track marketing campaign performance and report it.
  • Monitor and report all competitors’ activities
  • Ensure website/App is updated.
  • Send weekly report using Google analytics and understand consumer behavior on the website and App.
  • Manage ATL/BTL activities.
  • Manage and report all call center activities and recommend areas of improvements.
  • Manage social media calendar and follow up on the community management team.
  • Analyze historical and planned marketing campaign to make the best use of marketing budgets, and enhance campaign results.
  • Handle internal corporate communications as needed.

Job Requirements

  • Bachelor’s degree in Marketing or any related field.
  • 1-2 years’ of experience in the same field.
  • Fluent English (written & verbal).

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