Senior Marketing Specialist at Reap Solutions

Overall responsibility for brand management and corporate identity.

• Ensures the brand meets expectations through monitoring marketing trends.

• Develops and oversees a strategic plan of activities and events for Reap Medical events.

• Designs and develops creative communication and marketing products – presentations, briefings, etc. that will maximize Reap Medical’s message, support program objectives and contribute to the research sector.

• Plans and implements direct marketing approaches including targeting, personalization of messages and measurability, data analysis, customer profiling and segmentation.

• Develops a web strategy covering Reap Medical websites.

• Identify opportunities for campaigns and distribution channels.

• Develops social media strategy to achieve the company’s goal.

• Increase the reach and impact of Reap Medical profile and visibility through the delivery of high value and influential marketing, communications, and PR in Egypt.

• Thinking creatively to produce new ideas and concepts and developing interactive design.

• Manage the Marketing & Communications budget and ensure programmer milestones related to marketing & communications are achieved on time and within budget.

• Ability to work with different departments (sales, finance, training, and management) to deliver the specific targets for each area.

• Ability to lead team to achieve the goals and targets of the department.