Marketing Manager at London International Patient Services

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Job Description

  • Guide the day-to-day activities of the marketing team
  • Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
  • Plan and execute a marketing strategy for the organization and for new and existing products or services
  • Develop a brand strategy
  • Set and administer an annual marketing budget
  • Create and manage a calendar of events such as webinars, conferences, and thought leadership contributions
  • Manage and refine the organization’s social media presence, and execute campaigns, ensuring the alignment of communications and messaging across all channels.
  • Report on the effectiveness of marketing campaigns using pre-determined KPIs
  • Identify new business opportunities
  • Conduct market research studies

Role objectives:

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
  • Lead the execution of marketing programs from start to finish.
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
  • Strong project management and people management: You will oversee the marketing department and guide its day-to-day operations.

apply now here

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